Attitude

How to emerge stronger. 7 big lessons from this pandemic

“Difficulties are meant to rouse, not discourage. The human spirit is to grow strong by conflict.” — William Ellery Channing

There isn’t anything that needs to be said about 2020 and how it affected the global economy. There are at least a million pieces of articles thrown around the internet.

So what can a sales guy write about business lessons during this pandemic?

Here are 7 of the valuable lessons for any business during this pandemic.

Your pipeline is your lifeline

It pays to be an ant — think winter all the time.

Businesses thrive on the ability to convert a handful of potential leads to real paying customers. Strong businesses have a solid pipeline to outlast business winters.

It starts with setting up goals regardless of how small or big your business is. If you want to generate a million dollars this year, have a 3X, i.e a 3mn dollar pipeline.

Even with a conservative 5% conversion, there is always some cash flow depending on the ticket size.

During recession or pandemics, your pipeline would give you the confidence of starting from something versus starting from nothing.